Why Market Your Listings with Facebook Ads?

Tammy Philpot  |  October 17, 2022

The modern real estate market is highly competitive, with many newcomers seeking to get in on all of the fabulous wealth that the market generates for investors, homeowners, and realtors. It has become increasingly necessary for sellers’ agents to distinguish their business with an effective promotional strategy. Facebook Ads and other modern marketing tools provide an important competitive advantage that helps top real estate firms get the most for their clients. Read on to learn why and how Facebook Ads can make an important difference in your real estate sale.

The importance of marketing and advertising

When listing a home for sale, there are important competitive factors to be considered, especially in certain regions. When real estate investors think of Florida, for example, it is often the most densely populated, touristy areas that come to mind. Real estate buyers could easily overlook some of the equally beautiful, less crowded areas such as Navarre Beach, dubbed “Florida’s most relaxing place” by the Santa Rosa County Tourism Board. One of the benefits of online advertising is that it exposes prospective buyers to real estate options that they may otherwise not notice. Advertising also provides a competitive edge within a given region.

Real estate, like any market, operates according to the dynamics of supply and demand. Since there is always a demand for quality real estate, it is mainly a question of getting home listings where interested buyers can see them. When the market is hot, homes may sell fairly easily. However, effective realtors need to be able to sell homes rain or shine, which is where tools such as social media marketing come into play.

The value of Facebook Ads

In today’s highly digitized world, few businesses can gain a competitive edge without utilizing internet-based resources, especially for marketing and advertising. As one of the most popular and highly trafficked social media websites, Facebook is an excellent resource for these purposes. According to data reported by Statista, Facebook had over 2.9 billion active monthly users worldwide by the spring of 2022, with over 200 million in the United States. Although Facebook is a well-established platform, its domestic user count has grown annually for several years, and there is no sign of this trend slowing or stopping. Given the U.S. Census Bureau’s estimate of roughly 332 million persons for the total U.S. population in 2022, Facebook.com has an adoption rate in the ballpark of 60% of Americans. This background helps to make Facebook an ideal platform for marketing and advertising.

Part of Facebook’s success is that it has evolved from a mere communication tool into a full-fledged commercial enterprise that spans multiple sectors. Facebook Ads is known to be one of the best platforms for promoting a variety of products and services, including real estate. When you post a product or service on Facebook Ads, it stands to gain a massive amount of exposure. Best of all, advertisements on Facebook Ads can be targeted to show up in the feeds of a variety of active users. Exposure is not limited only to those who actively search for homes on Facebook. In short, the value of marketing your listings with Facebook Ads is the opportunity to gain exposure to the greatest possible number of potential homebuyers in one place.

How it works

If you sign into Facebook, you can use the above link to explore Facebook Ads and learn about how it works. If you don’t have a Facebook account to log into, you can reference Mailchimp’s glossary for a great overview of Facebook Ads. Facebook allows users to set their total and daily budgets so that advertisements are tailored to the investment that the user is willing to make. Advertisers can set goals and determine whether they want to pay based on views or clicks, according to what makes the most sense for their particular product or service. Advertisers can target their ads based on a variety of demographic characteristics. The level of customization on Facebook Ads is one of the platform’s main perks.

What makes a great Facebook ad?

Attention spans tend to run short when it comes to social media. As anyone who has recently used Facebook knows, the platform allows users to see a large amount of content in a short time span. Users are always onto the next interesting thing. Creating visual interest is a top priority when marketing a home listing on Facebook ads. Eye-catching images are a winning feature of real estate listings regardless of the platform on which they appear. This is why it is important to put time and attention into the cleaning, decluttering, and staging process when you are listing a home for sale. You should also make sure that your home is free from noticeable flaws, so painting and other small cosmetic touches may be in order. At the very least, deep cleaning is a must.

As far as the ins and outs of creating a Facebook ad, your best possible move is to work with a realtor who can bring both real estate and marketing expertise to the table. Ideally, you should find a realtor who is experienced using the Facebook Ads platform.

List, market, and sell with Blue Wave Group

Blue Wave Group
is a highly skilled Navarre Beach real estate team that uses the best modern tools to effectively market homes. Blue Wave realtors go the extra mile in promoting your listing to get the best possible results in the least amount of time. If you are interested in Navarre Beach condos for sale or single-family homes in the area, a Blue Wave realtor can give you access to some of the region’s premiere property listings. Contact Blue Wave Group before making your next move in the Navarre Beach real estate market.

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